Leveraging Paid Google Ads To Increase Sales For Ecom Client
Waleed Masood
Unleashing the Spice of Success: How Performance Max Campaign Doubled (2X) Sales for Gourmet Inspiration Canada
Google Campaign Strategy & Goals
Niche: Spices, Syrup & Rubs
Target Audience: Male + Female, Canada
Main Goal: Ecommerce Sales
Target ROAS: 2.5x or above
Campaign Budget: $1000 - $1500 per month
Introduction:
Gourmet Inspiration, a leading supplier of high-quality spices, syrups, and rubs, wanted to enhance their online presence and increase sales through an effective Google advertising campaign. With a target ROAS of 2.5x or above and a monthly campaign budget ranging from $1000 to $1500, i was eager to explore innovative strategies to achieve their goals. This is where google new pmax strategy was helpful.
Campaign Strategy:
To maximize results and drive significant sales growth for Gourmet Inspiration, i implemented a Performance Max campaign on Google Ads. This powerful campaign type allowed us to leverage automation technology and optimize towards the desired ROAS while reaching a wide audience across multiple channels.
Target Audience:
Our target audience comprised both male and female customers in Canada who appreciate gourmet flavors and seek high-quality ingredients for their culinary creations. By understanding their preferences, i tailored our campaign messaging to resonate with their tastes and interests.
Campaign Execution:
We meticulously crafted compelling ad creatives highlighting Gourmet Inspiration's product range. These ads focused on the unique features of each spice blend, syrup flavor, and rub variant, emphasizing superior quality combined with affordable prices.
To further entice potential customers, we incorporated special promotions such as limited-time discounts, bundle offers, and free shipping incentives. This helped create a sense of urgency and increased the likelihood of conversions.
Results:
The results exceeded expectations as our Performance Max campaign delivered exceptional outcomes:
1. Doubled Sales: The campaign generated an impressive 2X increase in ecommerce sales for Gourmet Inspiration within the first three months.
2. Enhanced ROAS: We achieved and surpassed the set target by attaining a remarkable ROAS of 3.2x, resulting in significant return on investment for the client.
3. Expanded Reach: With our strategic targeting and optimization efforts, we successfully expanded Gourmet Inspiration's reach to a broader customer base, resulting in increased brand awareness and visibility.
4. Cost-Effective Campaign: Despite the aggressive growth goals, we managed to keep campaign costs within the allocated $1000 - $1500 monthly budget while achieving exceptional results.
Google Ads Results from 30 Oct - 28 Nov 2022
Campaign types used
Within span of 30 days sales i was able to generate ROAS of 2.5X from the cold audience using pmax camapaign.
Conclusion:
By leveraging Google Ads' Performance Max campaign type, we helped Gourmet Inspiration effectively tap into their target audience and achieve remarkable sales growth. Our tailored ad messaging, combined with strategic promotions and optimization techniques, resulted in an impressive doubling of ecommerce sales while surpassing the desired ROAS target.
As a result of this successful campaign, Gourmet Inspiration solidified its position as a leading provider of gourmet spices, syrups, and rubs in Canada's competitive market.
Note: This was a brand new account & google ads weren't run properly before for this account. So conversion tracking & all setup for campaigns was done from scratch.
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Posted Jul 22, 2023
Utilized google ads pmax campaign to generated actionable insights that led to a 2X increase in customer acquisitiod and improved overall campaign performance.
