Paid Meta Campaign (eCom Case Study)
Waleed Masood
Marketing Analytics Specialist
Copywriter
Performance Marketing Specialist
Facebook Ads
Google Analytics
Google Tag Manager
Shay and Blue UK - Meta Marketing Campaign (e-commerce)
Meta Campaign Strategy & Goals
Niche: Beauty & Cosmetics (Unisex Perfumes)
Target Audience: Male & Female
Main Goal: Conversion/Sales
Set ROAS Goal: Approx 1.5 - 1.7x per ad set
Campaign Budget: 5,500 - 6,500 Pounds Per Month
Campaigns Live During The Period
The adsets structure used
Top ad results from different adsets after several testing
Results
From 1 Feb 2022 till 31 March 2o22 we were able to generate 12,000 Pounds Approx worth of sales by spending around 7,000 Pounds Approx resulting in ROAS of 1.72 via paid meta social media ads.
Conversion campaign structure was as follow:
1 Prospecting TOFU & BOFU Campaign > 3-4 Adset > 4-5 Ads per adset per product
1 Remarketing MOFU & BOFU Campaign > 3-4 Adset > Dynamic Catalog Ad + Winning ad of prospecting
