Real Estate Website UI/UX- Design

Ahsan Saleem

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UX Researcher

UX Designer

UI Designer

Adobe Illustrator

Adobe XD

Figma

Project Overview Housing is a Real Estate Agency Where dreams meet addresses, we're not your average real estate team. we're the architects of your property fantasies. our curated Selection of Properties caters to Diverse tastes And Requirements, we turn dreams into adventures. Let's redefine real estate, one dream home at a time. where your story begins. Early States In the initial stages of the real estate project, I identified a significant UX bottleneck that was hindering site navigation. To address this issue, I led ideation sessions with key stakeholders, including our Project Managers, Jessy, and Andressan German, as well as our CTO, Chris. We utilized methodologies such as Design Thinking and Heuristic Evaluation to brainstorm and prioritize potential solutions. Following this, I proceeded to the prototyping phase, creating mid-fidelity mockups using Figma. These prototypes were subjected to A/B testing and heuristic evaluations with cross-functional team members who were not directly involved in the design process. The feedback gathered from these sessions was invaluable, guiding an iterative design cycle that allowed for continuous, data-driven improvements.

My Roles

Here is an overview of my role, tools used, and timeline for designing the Mobile App. * Design Strategy and User Flows. * Lowfi Wireframes and Brand Identity. * Visual Designs and Design System. * I used Figma for the design and delivery of Product Design. * I used Illustrator for Brand Design and Mockups.
Challenges 1. Complex Navigation and Search Functionality Ensuring intuitive navigation and robust search filters for users to easily find properties based on specific criteria.
2. Complex Navigation and Search Functionality
Balancing high-quality visuals with fast load times across all devices, especially mobile.
3. Seamless Integration of Interactive Features Integrating elements like virtual tours, maps, and calculators without disrupting the user experience.
4. Data Management and Accuracy
Maintaining up-to-date listings and ensuring smooth backend integration for reliable data management.
5. Building Trust and Credibility
Using design elements to convey professionalism and reliability, is essential for high-stakes decisions like property transactions.
Case Study From Start To End!
Here is the final product below! Open to new projects that are challenging and impactful.
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Posted Oct 26, 2024

Strategized the features to focus on to improve user experience and iterated on the previous interface.

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UX Researcher

UX Designer

UI Designer

Adobe Illustrator

Adobe XD

Figma

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