This project focused on building

This project focused on building a complete automated lead capture and follow-up system designed to improve user engagement and streamline client onboarding.

The workflow included: • A multi-step assessment form with conditional routing logic • WordPress integration for a seamless user experience • Automated email sequences for lead nurturing and follow-up • Analytics and performance tracking dashboards

The goal was to create a system that doesn’t just collect leads, but intelligently guides users through a personalized journey while reducing manual work.

Tools used: Tally, WordPress, Mailchimp, Plugins