This project focused on building

This project focused on building an automated email workflow system using Mailchimp to improve lead nurturing, engagement, and follow-up communication.

The automation setup included: • Step-by-step email journeys • Trigger-based workflows • Audience segmentation • Automated welcome and follow-up emails • Performance tracking and reporting dashboards

The goal was to create a smooth user journey that automatically engages leads, improves communication, and saves time through smart automation.

Tools used: Mailchimp • Email Automation • Audience Segmentation • Workflow Setup