ASOS- collaboration with Calvin Klein and other special projects

Molly Parsons

Social Media Manager
Content Creator
Social Media Strategist
ASOS
I worked part time at ASOS as a social strategist, focusing on a collaboration with Calvin Klein and their new podcast Stylist Spotlight.

ASOS x Calvin Klein

ASOS collaborated with Calvin Klein on exclusive products which was a marriage between the two brands customers' aesthetic preferences.
This was a particularly challenging campaign because there was two very different types of clients in the mix.
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Stylist Spotlight Podcast

I produced and managed the posting of ASOS new styling podcasts, Stylist Spotlight.
The cut downs from this podcast shined on social and led to a direct uptick on sales bundles associated with the outfits styled on the show.
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BTS Content For Seasonal Content

I created and edited video content behind the Seasons of ASOS's seasonal campaign. This included taking film photos, video content and multimedia editing.
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