ASOS- collaboration with Calvin Klein and other special projects
Molly Parsons
I worked part time at ASOS as a social strategist, focusing on a collaboration with Calvin Klein and their new podcast Stylist Spotlight.
ASOS x Calvin Klein
ASOS collaborated with Calvin Klein on exclusive products which was a marriage between the two brands customers' aesthetic preferences.
This was a particularly challenging campaign because there was two very different types of clients in the mix.
Stylist Spotlight Podcast
I produced and managed the posting of ASOS new styling podcasts, Stylist Spotlight.
The cut downs from this podcast shined on social and led to a direct uptick on sales bundles associated with the outfits styled on the show.
BTS Content For Seasonal Content
I created and edited video content behind the Seasons of ASOS's seasonal campaign. This included taking film photos, video content and multimedia editing.
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Posted Aug 29, 2024
I freelanced for ASOS for 4 months on their special projects: a Calvin Klein collaboration, the production of their new podcast and seasonal campaign support.
