Woo is an ITV funded Wellness marketplace and media brand aimed at Gen Z led by Stephan Mai (Ex CMO of Boiler Room, Ex Marketing at Vice, Potato Head Bali and MTV). I joined on the founding team at Woo with my Manager from Alexander McQueen and helped to develop the brand strategy and KOL strategy. At Woo I got my hands dirty on social strategy, brand strategy, brand collaborations, management, project management and production and it was my most rewarding project to date. Pre launched I helped to produce the social campaigns for our launch series "Nature's Calling" Featuring TikTok Creator Mary Stevens AKA Oat milk leader and rapper Niko B.

We also implemented a unique social media strategy where we garnered 25K instagram followers pre launch with wellness memes.

I led talent booking and production on Higher Frequencies, which deconstructed beats from today’s most exciting artists, combining them with restorative frequencies and hypnotising visuals to chill you out.

For our first Series we had Vegyn, Ashniko, Beabadoobee and Nina Kravis. This series was nominated for a Webby.

Woo wanted to create a wellness platform that Gen Z felt close to, so we created a functional breath work series with Gen Z aesthetics, brands and practitioners. This campaign also taught followers about breath work and it's benefits