SOOT - TikTok Social Media Strategy

I am currently freelancing with SOOT, a the first ever spacial file system. The brief was simple, use TikTok to drive waitlist sign ups.

I crafted a test and learn based organic social strategy, and after the 1st 4 weeks when we knew what the audience naturally reacted to we put paid behind our top performing videos.

I cannot disclose exact results but so far it has been extremely successful.