BPÉTALE brings several lifestyle offerings

BPÉTALE brings several lifestyle offerings together under one brand: Natural Essence, Travels & Tours, and Krunchies. The website needs to introduce BPÉTALE as a whole while giving each offering enough space to be understood on its own.

I built the website and shaped its page structure, navigation, and visual presentation around that challenge. Visitors can encounter the wider brand, then move toward the area that interests them without losing the connection between the different offerings.

This project shows my approach to multi-brand websites: give each part a clear identity while making the overall experience feel coherent and easy to explore.