Increased Retail Media revenue by ~15% through the creation of service solutions for suppliers, supporting branding and story-telling activities in the webshop, while optimizing and personalizing the user experience of the customers.

Co-led an initiative to develop a discovery framework for the entire product department, facilitating its scalability through examples and workshops. This initiative fostered a culture of user-centricity and resulted in notable improvements of ~10% in KPIs, driving better outcomes for the teams.

Led end-to-end design thinking processes, involving the entire team from research to MVP definition, and ensured seamless collaboration and communication among designers, engineers, and stakeholders.

Conducted user interviews for both discovery and prototype testing, collaborating with designers on synthesizing and prioritizing user needs and pain points first, and solution ideas later.

He has been my partner in crime and we tackled various challenges together. He is really strong when it comes to product strategy, assessing opportunities, improving ways of working, and managing stakeholders on a scale. Despite the great work he has done on a domain level, he has been also a core contributor to the product team community of practice, sharing his knowledge and expertise with other PMs. He is reliable, sharp, and easy to work with. He would be a great addition to any team, very recommended :)