Kweeva is a community-driven digital savings platform that transforms traditional savings practices like Akawo and Ajo into mobile experiences with automated tracking, secure payments, and optional delivery of goods. This case study outlines the UX design work from problem framing to impact and future improvements.

Role: Lead UX/Product Designer Tools: Figma, Miro, User interviews, Prototyping tools Timeline: 10 Weeks (Discovery → Launch)

Traditional savings systems like Akawo and Ajo are widely used for community finance, but:

Tracking contributions manually is error-prone: Akawo and Ajo groups rely on notebooks and chat messages to track payments, which often leads to errors, missing records, and time-consuming reconciliation for group heads.

Members often miss payments or lose records: Without automated reminders or clear records, members frequently miss payment deadlines or lose track of past contributions, causing delays and conflicts within groups.

Logistics and delivery of saved goods are cumbersome: For savings tied to goods, users face long queues, rigid pickup schedules, and unclear delivery processes, while heads struggle to coordinate and verify distributions.

Transparency and trust are barriers for new users: New users are often hesitant to join due to unclear rules, lack of visibility into funds, and fear of mismanagement—especially when joining groups outside their immediate network.

Kweeva’s challenge was to digitize these systems while preserving cultural familiarity and confidence.

✔ Build a mobile platform for:

Joining and discovering savings groups.

Tracking contributions with reminders.

Automating payments via USSD, transfers, or POS.

Delivery coordination for completed savings cycles.

Enabling group management for heads.

User interviews to understand pain points around missed payments and manual tracking.

Competitive analysis of fintech and group savings apps.

Survey data on preferred payment channels and delivery expectations.

Users value notifications and easy payment methods.

Confidence increases when progress is visible and transparent.

Delivery reliability is a major trust driver for users.

✦ Full Project Scope Here’s a list of features I worked on: *Some features may not be implemented.

Onboarding: Sign up · Login · Invite via Link · Group Terms & Consent · Basic KYC

Home & Dashboard: Savings Overview · Contribution Progress · Payment Reminders · Notifications

Groups (Akawo / Ajo): Create Group · Join Group · Group Discovery (Proximity & Rating) · Member List (Limited View) · Contribution Tracking

Payments: USSD · Bank Transfer · POS · Split Payments · Wallet Balance

Turn & Payout Management: Turn Scheduling · Swap Turns · Manual / Automated Payouts · Rollovers

Trust & Incentives: Group Ratings · Referral Rewards · Personal Vault (Incentives)

Created clickable prototypes to test onboarding and payment flows.

Tested visual layouts and clarity of group progress bars.

Key Takeaway Technology works best when it supports human systems, not replaces them. Kweeva was designed to enhance trust, clarity, and ease within community finance.