I designed a responsive email template for Goloka, a data collection and analytics platform, to enhance their user communication. The goal was to create a clean, professional, and branded email design that improves engagement, maintains consistency across campaigns, and simplifies the content creation process for their team.
Challenges
Brand Inconsistency: Existing emails lacked cohesion with the company's visual identity, leading to a fragmented user experience.
Limited Functionality: The previous templates were not optimized for various devices and email clients, affecting readability and engagement.
Inefficient Workflow: The team faced delays updating email content due to rigid templates and manual edits.
Solutions
I designed a custom email template with a focus on usability, scalability, and aesthetics, including:
Responsive Design: Ensured seamless viewing across all devices and email clients.
Brand Integration: Incorporated Goloka’s colors, typography, and visuals to reinforce brand recognition.
Modular Structure: Built flexible sections so the team could easily update or rearrange content without breaking the design.
Results
Improved Engagement: Higher readability and a more professional look contributed to stronger user interaction.
Streamlined Workflow: Reduced email production time by enabling quick edits and reuse of components.
Consistent Branding: Achieved a unified look and feel across all email communications.
Testimonial
“This new template makes it so much easier for us to send out polished, on-brand emails. It’s exactly what we needed.”
— Goloka Team
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Posted May 6, 2025
I designed a responsive email template with both light and dark mode team for Goloka which leads to 40% increase in email conversion after a month.