Brand Style Guide

I created a brand style guide for a real-estate application to use across their digital products. I worked with the brand to collaborate on their vision and how they currently think of their brand.

Their product is a real-estate application for individuals who are looking to grow their wealth and invest in property. Their target market is working professionals who are looking for more revenue streams. They need a clean, efficient, and savvy way to browse, tour, and learn more about available properties.

We first created a mood board to help put their vision to life.

After the vision was agreed upon, I worked on their style guide. This consisted of typography, logo, color palette, iconography, UI elements, and imagery guidelines.