One-Button Merch Shop for Sviests

Client: Sviests, a local street fashion brand Goal: Create a minimal, contemporary website to sell merch fast with one button Result: www.sviests.com

The idea was to create a one-button purchase experience for a single t-shirt. But this was not fully straightforward because the shirt came in two sizes, medium and large. The solution had to reduce friction while allowing size selection.

I designed a custom flow that merges size selection with the buy action. Instead of forcing an extra step, the size picker is integrated directly into the call to action. This reduces the number of clicks and keeps the experience smooth.

The site is built in Framer and uses Shopify for checkout and product management, connected through the Framer Commerce plugin. Shopify handles inventory and transactions, while Framer takes care of layout and visuals.

The visual direction is minimal, but not boring. We aimed for something that feels contemporary and unconventional, with a slightly brutalist edge. Raw typography and layout with focus on product.

The final site offers a clean, efficient path to purchase while respecting the simplicity of the product itself. Simple enough to feel intuitive, but with a thoughtful design solution to handle product variants without slowing the user down.