Product Website for Bee Electric bikes

Client: Bee Electric, a moped manufacturer based in Latvia

Goal: Build a long-term product site to support their Indiegogo campaign and future sales

Bee Electric needed a straightforward site that could support their crowdfunding launch and continue to serve as a product hub afterward. The goal wasn’t to build a salesy landing page, but to create a proper shop that puts their electric mopeds front and center.

The site is built in Framer and integrated with Shopify through the Frameship plugin. This setup allows the Bee Electric team to manage all product info in Shopify, while using Framer for layout, structure, and content control.

The design uses a more industrial, technical tone. I paired monospaced fonts for specifications with bold, oversized typography to echo the product’s strong, utilitarian look. The layout stays minimal but intentional. Clean lines, solid hierarchy, no distractions.

To help users explore product details, I built a zoom-on-hover effect using Framer’s Workshop tool. It adds depth to the gallery experience, especially for a design-focused product like this, where details matter.

The site supports both campaign goals and long-term product discovery. It’s easy to manage, fast to browse, and clear in its intent. Show the bikes, let them sell themselves.