A short-form ad video created for InboxDone, an executive assistant agency. The goal was to sell their service directly to time-starved founders, execs, and business leaders.
My Role
I handled the editing only. The client provided the brief, script, and brand materials. I focused on bringing it all together into a tight, scroll-stopping ad.
Who It Was For
Cold traffic on LinkedIn and Meta
Target: Professionals who had never heard of the brand but immediately understood the problem — not enough time, too much email, too many tasks.
What I Focused On
Hook placement in the first 3 seconds
Fast pacing and clear messaging
Clean typography, layout, and transitions
Emphasizing key pain points: overwhelm, lost time, no focus
Using screen text to reinforce core USPs without relying on sound
The Message
If you’re too busy to grow your business, you’re doing it wrong. You need support. The video was built to make that idea click instantly.
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Posted Aug 7, 2025
Edited a short-form ad video for InboxDone targeting busy professionals.