Muhannad Brand Identity: Prayer Mat Branding & Visual System

Muhannad is a bold reinterpretation of the luxury prayer mat, crafted as an heirloom that fuses Islamic heritage, transformation, and refined artistry. The visual identity celebrates tradition through a contemporary lens, targeting those who value exclusivity, meaning, and cultural legacy.

The Muhannad brand identity is built on symbolism and storytelling:

Logo: A butterfly-like mark combines mirrored arcs (Latin ‘M’ and Arabic د), sword-inspired curves for strength, and Islamic geometric diamonds. Each element reflects transformation, heritage, and spiritual grace.

Color Palette: Rich, earthy tones: deep green, gold, and sand to evoke elegance and a sense of the sacred.

Typography: Sangbleu Sans Bold and Avenir for a modern, sophisticated look.

Patterns: Custom patterns inspired by Islamic geometry and sword motifs reinforce heritage.

The brand balances luxury and spirituality, using noble materials like pure silk, velvet, and gold-thread with intricate details in every visual touchpoint. Every asset—from logo to packaging—aims to feel exclusive, meaningful, and rooted in identity.

Logo and symbol design

Brand colors and gradients

Typography system

Pattern development

Application mockups (prayer mat, packaging, social posts, etc.)

The branding positions Muhannad as a leader in luxury Islamic goods, blending sacred tradition with modern storytelling and visual clarity.

Kenny - The Awesome Designer