FlyPeejay Branding Identity

This branding project for FlyPeejay was built to position the company as a refined, modern solution in private aviation. The identity is rooted in clarity, elegance, and luxury, crafted for a premium client experience.

I led the project as both brand strategist and designer. My work included logo design, visual storytelling, typography, color system, and overall identity direction, aligning the brand with its core promise: private, elevated travel.

The challenge was to create a brand that feels exclusive without being overly corporate, confident, sleek, and human.

I focused on:

Designing a symbol that blends the “F” with a wing, representing motion, lift, and discretion

Building a minimalist, aviation-inspired colour palette that evokes control and clarity

Pairing a high-contrast serif with a modern sans-serif to balance elegance and function

Translating this into a full identity system usable across digital, print, and video