Thenify - Decision-Making Platform
Natalia Cardona Ferreira
Product Designer
Design Systems
Prototyper
Figma
Client Overview
Thenify is a decision-making platform developed through collaboration between our client and our product design team. Thenify aims to offer an efficient and user-friendly solution to streamline decision-making processes within organizations.
Library page for Thenify
Objective
To create an interface that prioritized user experience and simplicity, providing users with an intuitive and efficient way to navigate complex decision-making processes.
Challenge
The primary challenge in this project was to translate intricate decision-making processes into an interface that was visually appealing and user-friendly. Balancing the need for comprehensive features and data representation while ensuring simplicity required careful consideration and innovative design solutions.
Solution
To address the challenge, I adopted a user-centered design approach. I began by conducting user research to understand the needs, preferences, and pain points of potential users. This informed the creation of an information architecture that organized features logically, reducing cognitive load. Leveraging wireframes and prototypes, I iterated through design options, collaborating closely with stakeholders to ensure alignment with the platform's goals. Visual design elements were chosen to enhance clarity and guide users through the decision-making process.
Key Features
Intuitive Navigation: The interface was designed with a user-centric navigation structure, enabling users to move through various stages of the decision-making process seamlessly.
Clean Data Visualization: Complex data and information were presented in a visually digestible manner, allowing users to comprehend and analyze information more effectively.
Task-Oriented Interface: Each screen was carefully crafted to prioritize the tasks and actions most relevant to the decision-making process, eliminating clutter and enhancing usability.
Results
This project is still in its development process. However, we expect Thenify to be a platform that users find intuitive and easy to navigate, resulting in increased user engagement and satisfaction.
