Writerly - Content Generation Platform

Writerly is a cutting-edge artificial intelligence content generation platform developed through a collaborative effort between our distinguished client and our expert product design team. As a seasoned product designer, our client brought invaluable insights and a keen understanding of market needs to the table, shaping Writerly into a versatile and innovative solution.

To create a more user-centric design that would enhance the usability, accessibility, and overall satisfaction of users interacting with the tool.

In my role, I faced the challenge of transforming an existing AI content generation tool into a more intuitive and user-friendly platform. The initial design presented usability obstacles, including complex workflows and overwhelming options, which required careful consideration to ensure that the redesigned experience would cater to a diverse range of users.

To address these challenges, I initiated an extensive UX redesign process that began with user research and analysis which helped me gather valuable insights into user pain points and preferences. Leveraging these insights, I crafted a new information architecture that simplified navigation and logically organized features. To assist users in harnessing the tool's capabilities, I introduced a guided onboarding experience. Visual refinements, such as a cleaner interface, consistent typography, and intuitive icons, were integrated to improve the overall look and feel.

Simplified Navigation: The redesigned interface offered streamlined navigation, enabling users to effortlessly explore different content generation modes and settings.

Personalization Options: Users can now tailor their writing preferences, style, and tone to align AI-generated content with their unique brand or voice.

Guided Onboarding: An interactive step-by-step onboarding process was introduced, providing users with a clear understanding of the tool's functionalities and how to maximize their potential.

Responsive Design: The platform's design was responsive across different devices, ensuring a consistent and user-friendly experience whether accessed on a desktop or a mobile device.

The redesign of Writerly yielded impressive outcomes. The refined user experience translated into heightened engagement and retention rates. Users embraced the guided onboarding, leading to a quicker learning curve. The intuitive navigation and personalized features contributed to improved efficiency and satisfaction. Metrics such as increased user sessions reduced bounce rates, and positive user feedback underscored the project's success in enhancing the overall user experience of Writerly.