Marketing strategist portfolio website | Squarespace
Saad Afaq
Analinda Meneses: A personal brand website, from Figma to Squarespace
Leading strategy, production, interdisciplinary collaboration and business development.
A multidisciplinary career, told clearly
A personal brand website for Analinda Meneses, who leads strategy, production, interdisciplinary collaboration and business development for startups, legacy brands and global corporations.
I designed the site in Figma and, once the client approved the design, rebuilt it on Squarespace to match it closely.
Show the range, not the résumé
The site had to present a wide range of work without reading like a CV. The answer was a dark editorial site with an oversized name in the hero, story rows that move from storytelling to strategy, a By the Numbers grid, and one reusable template for every case study.
Figma, approval, Squarespace
The site was designed in Figma first. After the client approved the design, it was built on Squarespace with Fluid Engine to match the approved layouts section by section.
Manrope, Inter and a teal gradient
Manrope for headlines with tight tracking, Inter for body copy. A #141414 background throughout, with a dark-to-teal gradient footer.
Homepage and a reusable case-study template
The homepage runs from the name and portrait strip, through the positioning statement and story rows, to By the Numbers and a call to connect.
All six case studies (Cue Health, Norms, Google x BikeLA, KaramMD, Honda Latino and JetZero) share one template: hero visual, title and intro, Challenge, Solution, Scope and Results, then galleries.
The same dark editorial look on the phone
Figma and Squarespace
CREDITS
Design & build by Saad Afaq. Designed in Figma, built on Squarespace.
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Posted Jul 31, 2026
A marketing strategist and producer whose best work is owned by the brands that commissioned it, so the site had to prove scale without campaign imagery.
