Product naming: The Disco Collection
Ema Fulga
Scope: Define names for new collections and each piece of jewelry in said collection. The names had to respect the brand’s guidelines while also working as an independent unit with its own message and vibe.
Challenge: Come up with creative names that aren’t similar to those of other brands and encapsulate the new collection.
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Posted Sep 25, 2023
Develop names for a new collection (The Disco Collection) and each piece jewelry from the collection.
