Scope: write the copy for new their website and work together with the branding agency on the wireframes and overall design.
The challenge was in finding the right balance between explaining their added value as a business advisory and why they're different from their competitors in a professional but approachable manner.
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Posted Sep 25, 2023
Develop the copy for the corporate website of a business advisory based in Dubai that wanted a different tone of voice (less corporate, more tangible and clear)