Client: A fast-growing recruitment start-up aiming to streamline hiring processes for companies and job seekers.
Project Type: UX/UI Redesign & Product Strategy
Role: Lead Product Designer & UX Researcher
Duration: 8 weeks
Tools: Figma, Notion, Miro, Google Analytics
Problem Statement
Recruitment is often a slow and frustrating process for both job seekers and hiring teams. The start-upβs platform had strong business potential but suffered from:
β’ Low user engagement & conversion rates
β’ High drop-off rates during the application process
β’ Lack of clarity in job postings & company profiles
β’ Cumbersome hiring workflows for recruiters
βGabriela transformed our hiring platform with smart, user-centric design. Her work boosted engagement, efficiency, and made recruitment seamless.β β [Founderβs Name], CEO
Objectives
β’ Improve the application flow to increase completion rates.
β’ Enhance job discovery to make it easier for candidates to find relevant roles.
β’ Create a seamless recruiter dashboard for managing applicants more efficiently.
β’ Implement UX writing & UI enhancements to improve clarity and usability.
Results & Learnings
β Application completion rate improved by 25% post-launch.
β User satisfaction increased, with 85% of testers preferring the new interface.
β Recruiters reported 30% faster candidate processing, making hiring more efficient.
β Iterative testing approach ensured continuous improvement based on user feedback.