Optimising Project Management for Freelancers by Gabriela HinrichsenOptimising Project Management for Freelancers by Gabriela Hinrichsen

Optimising Project Management for Freelancers

Gabriela Hinrichsen

Gabriela Hinrichsen

Optimizing Project Management for Freelancers

Project Overview

Client: A start-up building a freelancer project management tool
Project Type: UX/UI Redesign & Product Strategy
Role: Lead Product Designer & UX Consultant
Duration: 10 weeks
Tools: Figma, Notion, Miro, Google Analytics
Problem Statement
Freelancers juggle multiple projects, invoices, and deadlines across different platforms. The start-up’s tool aimed to simplify this, but:
• Users found it overwhelming – cluttered UI & complex navigation
• Task tracking was unclear, leading to missed deadlines
• Invoices & payments were disorganised, causing financial stress

Gabriela turned out tool into a game-changer for freelancers. She made project tracking seamless, boosting engagement and retention beyond our expectations.

Objectives
• Simplify task & deadline management for freelancers
• Improve invoice tracking & payment visibility
• Design an intuitive, distraction-free dashboard
• Increase user engagement & retention
Results & Learnings
✅ 40% fewer missed deadlines with smart task tracking.
✅ 60% improvement in on-time payments via invoice automation.
✅ 30% increase in user retention, proving higher engagement.
✅ Freelancers loved the focused design, boosting productivity.

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Posted Mar 4, 2025

🚀 40% fewer missed deadlines 📅 60% more on-time payments 💰 30% higher user retention 🎯 Smart task tracking 🔥 Distraction-free, intuitive dashboard

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Timeline

Nov 29, 2024 - Jan 31, 2025

Clients

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