Optimising Project Management for Freelancers
Gabriela Hinrichsen
Optimizing Project Management for Freelancers
Project Overview
Client: A start-up building a freelancer project management tool
Project Type: UX/UI Redesign & Product Strategy
Role: Lead Product Designer & UX Consultant
Duration: 10 weeks
Tools: Figma, Notion, Miro, Google Analytics
Problem Statement
Freelancers juggle multiple projects, invoices, and deadlines across different platforms. The start-up’s tool aimed to simplify this, but:
• Users found it overwhelming – cluttered UI & complex navigation
• Task tracking was unclear, leading to missed deadlines
• Invoices & payments were disorganised, causing financial stress
Gabriela turned out tool into a game-changer for freelancers. She made project tracking seamless, boosting engagement and retention beyond our expectations.
Objectives
• Simplify task & deadline management for freelancers
• Improve invoice tracking & payment visibility
• Design an intuitive, distraction-free dashboard
• Increase user engagement & retention
Results & Learnings
✅ 40% fewer missed deadlines with smart task tracking.
✅ 60% improvement in on-time payments via invoice automation.
✅ 30% increase in user retention, proving higher engagement.
✅ Freelancers loved the focused design, boosting productivity.
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Posted Mar 4, 2025
🚀 40% fewer missed deadlines 📅 60% more on-time payments 💰 30% higher user retention 🎯 Smart task tracking 🔥 Distraction-free, intuitive dashboard
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Timeline
Nov 29, 2024 - Jan 31, 2025
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