I am working on Bund, a brand identity created for the relationship and connection space. The mark itself is built from two mirrored curls meeting in the center, representing two people coming together while still holding their own shape. I designed the full identity around this idea, using a palette of green, pink, and a warm yellow to keep the balance between softness and strength.
This set includes four slides that walk through the core parts of the identity. The first slide introduces the logo mark, the second slide shows the color palette in use and how each tone was chosen to support the brand meaning., and an app store preview showing the identity in use.