Corrently working on a brand

Corrently working on a brand identity project for an online kids toy store, built around one core question: what makes a parent trust a brand they've never heard of before, in the first three seconds?

Every color, shape, and type choice here started with research not aesthetics first. Playful without being chaotic, premium without feeling cold, warm enough to feel safe for a category where trust is everything.

Sharing the exploration and direction here as it develops. Open to new branding projects — DM if you're building something in this space.