A rental search experience built on transparency - no surprises, no stress
The Challenge
Your home is your space. Your safe haven. Imagine wasting time, money and energy looking for a place, only to settle for less. That’s the story for most tenants in Accra.
Finding a place to live in Accra can take months, even with the help of agents. You’ll most likely be hit with hidden costs and unspoken rules about the properties you check out.
If you’re looking for a place to gain some privacy and freedom or just cut down on transport costs, you’re in for a painfully and unnecessarily stressful ride.
As my final year uni (and passion) project, I designed a rental search experience built on transparency and convenience.
Existing challenges
Target Audience
Target audience persona
Product Strategy
Product strategy
Final Brand & Product Experience
Brand strategy & visual direction
Product visual direction + copywriting using local jargon
Design Strategy
1 like · 45 views · May 17, 2023
A home rental search experience built on transparency - no surprises. I worked on the brand strategy, website design and product design for this project
