TikTok Influncer Marketing Campaign

SilentDiscoBox's goal with this TikTok campaign was to acquire user-generated content from influencers to repurpose paid ads. My responsibilities: - Creating the strategy, defining the influencer niche and feel to ensure success. - Sourcing and onboarding relevant influencers in the selected niches. - Writing video briefs and collaborations guidelines with a tone reflecting SilentDiscoBox's Brand. - Negotiating rates with onboarded influencers according to budget. - Managing logistics - Monitoring content delivery - Performance analysis The idea was to generate real-life videos with a genuine feel from micro-influencers in the Dance, DJ-ing, Fitness, and Singing niches: that way, we could highlight the different potential uses of a silent disco kit. Whether the user wants to have a quiet house party, a silent concert, or hold a street work-out class without a loudspeaker - Silent Disco will solve that problem! Influencers were paid to create the videos, and rented their personal SilentDiscoBox kit to create the video with and return.