Facebook Ad Strategist

The client was looking to expand their subscription-based meal prep service online. They had previously hired an inexperienced Facebook marketing specialist.

Upon an audit on my end it was discovered that attribution was not set up, there were unnecessarily 2 pixels, the ads were low quality, and there was no funnel.

The previous campaign was not a success and they were skeptical about the profitability of running any more campaigns on the platform

AD Creative Before I Joined The Project

I was able to develop a detailed marketing plan in addition to setting up a complex and robust custom attribution system using Google Tag Manager, Google Analytics, and Google Data Studio to ensure we knew exactly what actions people were taking once they clicked on our ads.

I developed professional ad creatives with my designer to be implemented as Facebook Ads and Instagram Ads in a carousel format. We created ads for each step in the funnel and were able to move people through the buyer's journey seamlessly and at a CPA far below what the client was anticipating.