Successfully launched a new premium feature in Careem Plus for the Careem app in Dubai. The feature aimed to enhance user retention and drive subscription growth. The project took 2 months to complete, involving close collaboration with two other designers and stakeholders.
Challenges
Identifying and prioritizing user needs for the premium feature.
Balancing business goals with user-centric design.
Tight timeline to deliver within 2 months.
My Role
Collaborated with two designers to ideate, prototype, and test the feature.
Conducted user research and competitive analysis to inform design decisions.
Created wireframes, high-fidelity designs, and interactive prototypes for stakeholder reviews.
Coordinated with developers to ensure design implementation aligned with the vision.
Process
Research & Discovery: Conducted user interviews and analyzed feedback to understand gaps in Careem Plus offerings.
Ideation & Benchmarking: Explored innovative solutions and reviewed competitor features.
Wireframing & Prototyping: Designed initial wireframes, iterated through prototypes, and tested with users.
Stakeholder Collaboration: Held workshops to align the feature with business goals.
Development Handoff: Worked closely with developers to ensure smooth implementation.
Results
15% increase in Careem Plus subscriptions within the first month of launch.
20% improvement in app engagement for premium users.
95% positive feedback from early adopters of the feature.
Outcomes
Enhanced user experience and loyalty with a unique premium offering.
Strengthened Careemβs competitive positioning in the Dubai market.
Demonstrated the value of collaborative design in achieving tight deadlines and impactful results.
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Posted Jan 15, 2025
Launched a premium feature for Careem Plus in Dubai in 2 months. Led research, design, and collaboration with two designers, boosting subscriptions by 15%.