Careem (an Uber Company) - Mobile App Design

Usama Javed

Project Summary
Successfully launched a new premium feature in Careem Plus for the Careem app in Dubai. The feature aimed to enhance user retention and drive subscription growth. The project took 2 months to complete, involving close collaboration with two other designers and stakeholders.

Challenges

Identifying and prioritizing user needs for the premium feature.
Balancing business goals with user-centric design.
Tight timeline to deliver within 2 months.

My Role

Collaborated with two designers to ideate, prototype, and test the feature.
Conducted user research and competitive analysis to inform design decisions.
Created wireframes, high-fidelity designs, and interactive prototypes for stakeholder reviews.
Coordinated with developers to ensure design implementation aligned with the vision.

Process

Research & Discovery: Conducted user interviews and analyzed feedback to understand gaps in Careem Plus offerings.
Ideation & Benchmarking: Explored innovative solutions and reviewed competitor features.
Wireframing & Prototyping: Designed initial wireframes, iterated through prototypes, and tested with users.
Stakeholder Collaboration: Held workshops to align the feature with business goals.
Development Handoff: Worked closely with developers to ensure smooth implementation.

Results

15% increase in Careem Plus subscriptions within the first month of launch.
20% improvement in app engagement for premium users.
95% positive feedback from early adopters of the feature.

Outcomes

Enhanced user experience and loyalty with a unique premium offering.
Strengthened Careem’s competitive positioning in the Dubai market.
Demonstrated the value of collaborative design in achieving tight deadlines and impactful results.
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Posted Jan 15, 2025

Launched a premium feature for Careem Plus in Dubai in 2 months. Led research, design, and collaboration with two designers, boosting subscriptions by 15%.

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