Successfully launched a new premium feature in Careem Plus for the Careem app in Dubai. The feature aimed to enhance user retention and drive subscription growth. The project took 2 months to complete, involving close collaboration with two other designers and stakeholders.

Identifying and prioritizing user needs for the premium feature.

Balancing business goals with user-centric design.

Tight timeline to deliver within 2 months.

Collaborated with two designers to ideate, prototype, and test the feature.

Conducted user research and competitive analysis to inform design decisions.

Created wireframes, high-fidelity designs, and interactive prototypes for stakeholder reviews.

Coordinated with developers to ensure design implementation aligned with the vision.

Research & Discovery: Conducted user interviews and analyzed feedback to understand gaps in Careem Plus offerings.

Ideation & Benchmarking: Explored innovative solutions and reviewed competitor features.

Wireframing & Prototyping: Designed initial wireframes, iterated through prototypes, and tested with users.

Stakeholder Collaboration: Held workshops to align the feature with business goals.

Development Handoff: Worked closely with developers to ensure smooth implementation.

15% increase in Careem Plus subscriptions within the first month of launch.

20% improvement in app engagement for premium users.

95% positive feedback from early adopters of the feature.

Enhanced user experience and loyalty with a unique premium offering.

Strengthened Careem’s competitive positioning in the Dubai market.

Demonstrated the value of collaborative design in achieving tight deadlines and impactful results.