The project focused on redesigning an event booking platform for a client, enhancing user experience, simplifying booking flow, and increasing user engagement through innovative features.

https://dqevents.rcrc.gov.sa/

Lack of clear user journey in existing platform.

Low engagement and conversion rates.

Difficult navigation for event discovery and booking.

As the lead UX designer, I conducted user research, developed wireframes, collaborated with stakeholders, and led the design team to create intuitive solutions for seamless booking.

Conducted user research and competitive benchmarking.

Created personas and mapped user journeys.

Developed wireframes and prototypes.

Implemented iterative testing and feedback integration.

Increased user engagement by 30%.

Improved booking conversion rate by 25%.

Reduced bounce rate by 40%.

Reduced booking time by 15%.

The redesigned platform resulted in higher user satisfaction, with users reporting a smoother, faster booking experience. Increased engagement led to more bookings, contributing to the business's overall success.