The project focused on redesigning an event booking platform for a client, enhancing user experience, simplifying booking flow, and increasing user engagement through innovative features.
Difficult navigation for event discovery and booking.
My Role:
As the lead UX designer, I conducted user research, developed wireframes, collaborated with stakeholders, and led the design team to create intuitive solutions for seamless booking.
Process:
Conducted user research and competitive benchmarking.
Created personas and mapped user journeys.
Developed wireframes and prototypes.
Implemented iterative testing and feedback integration.
Results:
Increased user engagement by 30%.
Improved booking conversion rate by 25%.
Reduced bounce rate by 40%.
Reduced booking time by 15%.
Outcomes:
The redesigned platform resulted in higher user satisfaction, with users reporting a smoother, faster booking experience. Increased engagement led to more bookings, contributing to the business's overall success.
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Posted Jan 14, 2025
Led redesign of an event booking platform, enhancing navigation, user flow, and interaction design, resulting in improved user engagement and conversion.