Moral Me — Unsolicited Redesign Same

Moral Me — Unsolicited Redesign

Same brand. Different design maturity.

Moral Me is a gamified social platform built around character development — rewarding meaningful dialogue, not follower counts. The concept is original. The website wasn't keeping up with it.

So I redesigned it. Without being asked.

Three directions, each with a different strategic argument: dark editorial for the serious early adopter, evolutionary for structural improvement, brand-led with orange as the emotional foundation.

The goal wasn't to change what Moral Me is. It was to make you feel it in the first three seconds.

Sent it cold. The founder responded the same day.