Nike React 55

Full project: https://floviadana.com/nikereact55/

My role on this project was art direction and brand design, working side by side with a design lead, a product owner, a project manager, a copywriter, and the creative director of the entire digital team.

I also worked closely with Nike Global, which is the design team based in Oregon, USA. We had a workshop at the office in which they explained the technology behind the new footwear and provided us with the actual shoes in different colour variations before they were released.

In a nutshell, we created a campaign across Nike's digital channels that framed the science of the shoe's design as the perfect platform for setting off consumers' unrestrained reactions —brought to life through film, illustration, design, storytelling and motion.