Customer Education and User Onboarding

I inspired customers and built community through a slate of webinars, digital events and customer resources focused on empowering WordPress.com users to hone their skills and reach their goals. In this role, I set the strategic vision and execution for a customer-centric education program that amplified product messaging, optimizing for customer growth, revenue generation and brand loyalty. I also managed a team that crafted successful marketing efforts to drive business and achieve positioning goals through innovative synergy partnerships, event sponsorships and social impact initiatives.