Helping ZekoLabs secure $3M funding and building ZK awareness
Michael Hartono
Helping Zeko Labs secure $3M funding and building ZK awareness
Zeko redefines decentralized infrastructure with zero-knowledge scaling protocol powering the future of the Internet, AI, Gaming, and Finance. Zeko has tasked me to craft a pitch deck for $3M seed round funding and also raise community awareness to educate about zero-knowledge (ZK) technology through marketing materials.
Scope of work: No code web design, Marketing materials & Pitch deck
Tools used: Figma, Framer
Year: 2024 - now
🤔 What are the problems?
Fundraising deck preparation:
To raise funds Zeko needs to build investors' trust, but their current pitch deck doesn't communicate Zeko's value well. So, they need a refined pitch deck to gain investors' trust.
Ongoing marketing & community engagement:
With their rising presence on social media and industry events, Zeko needed day to day support for social media assets and sometimes print material, stand-up banner.
✅ How do we solved it?
Pitch deck improvement v.1
Zeko's team had well-outlined content for their pitch deck but they need assistance to communicate their message with improved typography and strong visuals to deliver their message clearly.
With the brand identity in hand, we start to incorporate Zeko's brand color and visuals into the deck. While we work on the pitch deck, we also created a safe zone grid to keep consistent layouts.
Zeko Labs 1st Pitch deck in dark mode for Retail audience
Pitch deck improvement v.2
Change of narrative
But, because of changing company structure dan narrative on the pitch deck, we have to revamp the deck to Convergence theme where it represents Zeko's mission which is to connecting Web3 world and Real world we live in.
Pitch deck v.2
Although the content is the same, we also added more use cases slide in the field of AI, Gaming, Finance and Internet to show that Zeko has go-to-market partners for each use case.
Zeko's 2nd Pitch Deck which later followed by a Modular Deck
Use cases slide from AI, Finance,Gaming and Internet along with partner companies logo
Modular deck template for Zeko's team reach out to their potential partners.
Some posters or marketing materials I designed for Zeko and already live on Zeko's X Account.
✨ The results?
Due to the project status that is still ongoing, we don't have any result yet. But the pitch deck above is already used in conversation with investors and marketing materials already used on X.com for community engagement.
🫡 What Zeko Labs said about me?
Michael is a very talented designer who takes direction well but also adds creative value to a project by understanding strategy and bringing new design ideas to the table.
I appreciate his humility when it comes to tough design choices I have to make - sometimes we will miss the mark and sometimes great work does not make the final cut, but in any company the ultimate decision process is larger and more complex than the creatives doing the hard work.
Michael also has a positive, uplifting attitude. I could not ask for a better creative to collaborate with and I know he is destined for great things.
- Kesu James, CMO of Zeko Labs
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Posted Jul 7, 2025
Crafting Zeko’s $3M seed pitch deck + marketing to raise awareness of its ZK-powered decentralized infrastructure for AI, gaming, finance & the internet.
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Timeline
Jul 7, 2024 - Ongoing
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