Helped LuminaDEX raised $500K with an on-brand pitch deck
Michael Hartono
How LuminaDEX secured $500,000 with pitch deck that brought clarity to their brand value.
A few weeks after finishing Zeko's pitch deck, Kesu, Zeko's CMO informed me that they are building LuminaDEX, a KYC-enabled DEX with near-zero gas fees and rock-solid security. We helped LuminaDEX raise $500,000 in their seed round. After grasping their visual brand, we worked with the CMO to create an on-brand investor pitch deck.
Scope of work: Pitch deck design
Tools used: Figma, ChatGPT
Year: 2025 - now
🤔 What are the problems?
Poor visual communication:
With almost no visual hierarchy and super dense information, it’s gonna be really hard for investors to grasp what is Lumina’s offering to them.
Unclear problem & solution statement:
The main issue Lumina wants to press in this deck is today’s finance is fragmented, but one-liner text doesn’t cut to communicate that problem.
✅ How do we solved it?
Refined visual communication:
By applying brand communications and our expertise, we were able to make the information more digestible, easy to follow and on-brand. We are able achieve it by crafting simplified visuals & cleaner layout for the deck.
LuminaDEX draft pitch deck design from the client.
✅ One slide, one message
Clarity on problem & solution statement:
With our joint effort (CMO and me), we are able to make the problem & solution statement communicated well. By visually telling that CeFi, TradFi and DeFi are separated and LuminaDEX is the unified solution.
🔥 The impact?
With refined visuals, we are able to communicate Lumina DEX's narrative or value which is the AI-powered De-Fi infrastructure.
Since the project is still ongoing, we don't have any quantitative results. But, Evan, the CEO is already circulating the deck to a few investors/partners to get their feedback.
🫡 What Lumina DEX said about me?
Michael is a very talented designer who takes direction well but also adds creative value to a project by understanding strategy and bringing new design ideas to the table.
I appreciate his humility when it comes to tough design choices I have to make - sometimes we will miss the mark and sometimes great work does not make the final cut, but in any company the ultimate decision process is larger and more complex than the creatives doing the hard work.
Michael also has a positive, uplifting attitude. I could not ask for a better creative person to collaborate with and I know he is destined for great things.
- Kesu James, CMO of Zeko Labs & Lumina DEX
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Posted Jul 7, 2025
Helped LuminaDEX raise $500K with an on-brand pitch deck after working closely with Zeko’s CMO on their new KYC-enabled, low-fee, secure DEX.
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Timeline
Apr 8, 2025 - Ongoing
