Covena website rebranding to secure first investments
Michael Hartono
Helped Covena secure their first investments from 3 reputable Venture Capitals.
Covena creates custom AI solutions for SEA enterprises, serving clients like AYANA, MAP Group, BINUS, Populix and more. They specialize in: AI chat and voice assistants, internal AI tools, computer vision, data insights & analytics, and generative content.
Covena came for rebranding of their website in Framer, so they can reachout to more prospects and showcase to enterprise prospects, how AI can help enterprises.
Scope of work: No code web design, Jiiter animation
Tools used: Figma, Framer, Jitter
Year: 2024
🤔 What are the problems?
There is no social proof:
Covena has worked with numerous SEA enterprises, but they don't showcase who they have helped before which makes it hard for them to outreach or engage with new prospects.
They don't show how AI helps their business:
To outreach more prospects, Covena needs to educate the prospect, how AI can help their business-like reducing costs but boosting productivity.
✅ How do we solve it?
Our first moves are auditing the current Covena site, sharing my findings and restructuring the website content structure with the founders which are Marvel as the CEO and Harvani as the COO.
Before we jumped onto crafting the website, we established a very simple style guide on Figma which included colors and typography only to maintain consistency so we can build the design faster.
After we craft the style guide, we start designing the website on low fidelity to agree on the layout structure in Figma.
Left, Covena's past website and right is the new content structure
After we agree on the content structure, we made the typography & color guide.
✅ Key solutions we implement
Added companies' logo they have worked with:
We put some of their client logos on the hero section, surprisingly simple solution, right? But with this we can help Covena showcase who they have worked with.
Showcased Covena's capability with Jitter animation:
By using animation, we can illustrate what kind of AI Covena could make for you to help your business scale with the help of AI.
Further educating prospects with Benefits section:
In this section, we want to give a glimpse to the prospects of what would happen if they integrated AI into their workflow. Like it can reduce labor costs while improving business performance.
Jitter animation for to show custom AI, that understood customers
AI to build custom workflow for prospects company
Strategic upselling to boost revenue per transactions with AI
Benefits bento section to educate prospects
✨ The result?
Several months later, after we launch the website and Covena's team refine their product & pitch to several VC.
On February 2025 they got their 1st round of investment from 3 reputable Venture Capitals (VC) which are Lightspeed, Monk Hill Ventures & M venture partners.
🫡 What Covena said about me?
Michael does exceptional work, consistently exceeding expectations. He goes above and beyond to ensure the best possible outcome. He completes tasks efficiently and quickly, prioritizing quality and putting in extra effort when needed to deliver great results. Would work again with Michael!
- Marvel Gomulya, CEO of Covena.
Michael was amazing! Always responsive and adaptable to our changing ideas! Michael didn't just give us what we asked for, but always made sure to give the best possible version of what we needed.
- Harvani Sumawijaya, COO of Covena.
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Posted May 30, 2025
Rebranded Covena's website to enhance outreach and showcase AI capabilities to enterprise prospects. Resulting in their first round of investment.
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Timeline
Sep 1, 2024 - Nov 1, 2024
