Built with Framer
Covena website rebranding to secure first investments
Michael Hartono
Helped Covena secure their first investments from Lightspeed, Monk Hill ventures & M venture partners.
Covena creates custom AI solutions for SEA enterprises, serving clients like AYANA, MAP Group, BINUS, Populix and more. They specialize in: AI chat and voice assistants, internal AI tools, computer vision, data insights & analytics, and generative content.
Role: Web designer & Framer developer
Timeline: Sept 2024 - Nov 2024
Contribution: Framer website
Live website: covena.framer.website
Problems
There is no social proof:
Covena has worked with numerous SEA enterprises, but they don't showcase who they have helped before which makes it hard for them to outreach or engage with new prospects.
They don't show how AI helps their business:
To outreach more prospects, Covena needs to educate the prospect, how AI can help their business-like reducing costs but boosting productivity.
What we did
Our first moves are auditing the current Covena site, sharing my findings and restructuring the website content structure with the founders which are Marvel as the CEO and Harvani as the COO.
Before we jumped onto crafting the website, we established a very simple style guide on Figma which included colors and typography only to maintain consistency so we can build the design faster.
After we craft the style guide, we start designing the website on low fidelity to agree on the layout structure in Figma.
Left, Covena's past website and right is the new content structure
After we agree on the content structure, we made the typography & color guide.
Our design decisions
Added past client's logo on the hero section: Sounds stupidly simple right? But with this we can help Covena showcase who they have worked with.
Educating prospects with Problem & solutions section: After features section, we want to address customers pain point directly and give them the antidote which is Covena and assurance if the AI agent doesn’t work in production stage you get 100% money back.
Showcased Covena’s capability with Framer animations: By using Framer components and built-in animations we were able to show how Covena is different than other AI firms.
Problem & solution section of Covena.
3 bento boxes illustration of Covena's features
Comparison between Covena's AI and other AI agents
Case study covers
✨ The result?
Several months later, after we launch the website and Covena's team refine their product & pitch to several VC.
On February 2025 they got their 1st round of investment from 3 reputable Venture Capitals (VC) which are Lightspeed, Monk Hill Ventures & M venture partners.
Covena's funding information from PitchBook
🫡 What Covena said about me?
Michael does exceptional work, consistently exceeding expectations. He goes above and beyond to ensure the best possible outcome. He completes tasks efficiently and quickly, prioritizing quality and putting in extra effort when needed to deliver great results. Would work again with Michael!
- Marvel Gomulya, CEO of Covena.
Michael was amazing! Always responsive and adaptable to our changing ideas! Michael didn't just give us what we asked for, but always made sure to give the best possible version of what we needed.
- Harvani Sumawijaya, COO of Covena.
Like this project
Posted May 30, 2025
Rebranded Covena's website to enhance outreach and showcase AI capabilities to enterprise prospects. Resulting in their first round of investment.
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Timeline
Sep 1, 2024 - Nov 1, 2024
Clients
Covena
