Pitch deck for LuminaDEX secured $1M funding led by YBB Capital

Helped LuminaDEX secured $1M funding with pitch deck design

Zeko’s team are also building LuminaDEX, a KYC-enabled DEX with near-zero gas fees and solid security. We helped LuminaDEX raise $1M in their seed round. After grasping their brand guidelines, we worked with the CMO to create an on-brand investor pitch deck.

Role: Pitch deck designer

Timeline: Oct 2024 - Nov 2024

Contribution: Pitch deck & assets

Unclear problem & solution statement: The main issue Lumina wants to press in this deck is today’s finance is fragmented, but one-liner text doesn’t cut to communicate that problem.

Poor visual communication: With almost no visual hierarchy and dense information, it will be really hard for investors to grasp what is Lumina’s offering to them.

Before the deck is not consistent, some slide communicates 1 idea in 1 slide, some are 3 ideas in 1 slide. So, before we began to start designing, we make a deal that 1 slide should only communicate 1 idea.

One slide, one idea: With our joint effort, we are able to redesign the problem & solution slide. By visually telling that

Refined visual communication: By applying brand guidelines and our expertise, we were able to make the information more digestible, easy to follow and on brand. We are able achieve it by crafting simplified visuals & cleaner layout for the deck.

With clearer message and refined visuals, we are able to communicate LuminaDEX's narrative and value which is the AI-powered De-Fi (Decentralized Finance) infrastructure. Since the fundraising is still ongoing, we don’t know the result yet. But, Evan, the CEO is already circulating the deck to a few investors and partners to get their feedback.

You were a tremendous colleague for us and your work is some of the best I've seen, and I can only hope we have a chance to collaborate again in the future. Godspeed

- Evan Kereiakes, CEO @Zeko Labs & LuminaDEX • Ex the FED