Built with Framer
Helped ZekoLabs in $3M seed funding round led by UOB Ventures
Michael Hartono
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Posted Jul 7, 2025
Collaborated with Zeko team to establish foundation style guide, crafting marketing collaterals and website redesign that leads to funding and testnet success.
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Timeline
Aug 7, 2024 - Dec 7, 2025
Clients
Zeko Labs
Helped ZekoLabs raising $3M in seed funding round led by UOB Ventures and achieved +500 transactions in Testnet contest.
I had a chance to help ZekoLabs to build their foundation brand style guide, handling their social media posts, crafting their pitch decks, redesigning their website in Framer and finally it leads to a $3M seed round funding and a Testnet success with 500K+ transactions & 2000% user growth.
Role: Website, pitch deck and social media designer, Framer developer
Timeline: Aug 2024 - Dec 2025
Contribution: Framer websites, Pitch decks, X.com posts
Problem
Incomplete brand style guide: When I joined the Zeko design team, all they have is only a set of brand colors without any typography and color guidance. This will be a problem when Zeko scales up and doesn’t have a unified brand typeface & color for their online presence.
Fundraising deck preparation: To raise funds Zeko needs to build investors' trust, but their current pitch deck doesn't communicate Zeko's professionalism at all. So, they need a refined pitch deck to gain investors' trust.
Intial style guide from Zeko
What we did
Building a consistent brand style guide: Our first move is making a simple and reusable brand style guide for all their future needs like social media, pitch deck and website. While making social media posts for X.com content.
Pitch deck improvement: Zeko had a well outlined draft for the deck, but they need help to make the message stronger by improving the layout, typography & colors of it.
We also worked on publishing new zeko.io website, Sound brand website for their online brand guideline which include the iconic Zeko bell. And also, we collaborated on making the bridge & Zeko tesnet leaderboard.
Zeko's new style guide
Pitch deck version 1: Retail dark mode version
Pitch deck version 2: Convergence™ theme version
Complied social media posts made for Zeko posted on X.com
Zeko SOUND brand website sections
New hero section of zeko.io
Impact
Currently ZekoLabs is still doing the seed fundraising round. And with our combined effort we succeed the Testnet contest with 500+ transactions and 2000% user growth.
What Zeko Labs said about me?
Michael is a very talented designer who takes direction well but also adds creative value to a project by understanding strategy and bringing new design ideas to the table.
I appreciate his humility when it comes to tough design choices I have to make - sometimes we will miss the mark and sometimes great work does not make the final cut, but in any company the ultimate decision process is larger and more complex than the creatives doing the hard work.
Michael also has a positive, uplifting attitude. I could not ask for a better creative to collaborate with and I know he is destined for great things.
- Kesu James, CMO @Zeko Labs & LuminaDEX • Ex Xerox