Today, Copy.ai has a suite of tools that allow users to create everything from Workflows informed by Brand Voice, to Sales Assistants, and competitor to OpenAI's ChatGPT.

But when I joined Copy.ai in July of 2022, the tools offered were much more limited. At the time, the company was focused on helping content creators improve their writing and generate new ideas from a few words. During my time at the company I was instrumental in designing the Workflows product, as well as creating a design system for the Copy.ai product suite, as well as exploring Image Generation, Generating Content directly in the Document Editor, and Automated Prompts.

During the course of my work on the application design, I created a design system, which included the following elements:

Alerts

Badges

Banners

Buttons

Cards

Colors

Effects Styles

Icons

Inputs (including text, checkbox, radio button, and toggle)

Grid Layouts

Modals

Navigation

Progress Indicators

Typography

Here are selected examples of the design system I created:

In total, I custom designed over 200 icons that are used throughout the various Copy.ai products.

In addition to my daily tasks on the design team, I took additional time to design a new concept for what the future of Copy.ai (and AI generative tools in general) could look like.

Here is my reasoning behind the design concepts, which I coined "New App Vision".