Brand Identity Redesign - El Proyecto Estudio
Yamila Liendo
Before:
El Proyecto Estudio needed an identity that matched its offerings: a creative space where vocal talent and sound design combine with attitude, expression, and a human approach. The previous logo lacked visual impact, clarity, and coherence.
After an in-depth analysis, we redesigned the identity and developed a complete visual system—solid, disruptive, and full of personality.
After:
The microphone was kept, but reimagined with a more modern, bold, and functional approach.
The new color palette combines energy, strength, and disruption, while the visual aesthetic blends retrofuturism with a direct and provocative tone.
"Analog is the anchor you need to create something in a world that only scrolls."
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Posted Aug 4, 2025
The identity of a voice studio that had only been identified by a logo has been rebuilt. It is now positioned as a bold, unified, and professional brand.
