Brand identity - Hamburgo

Hamburgo is a smash-style burger restaurant located in Villa General Belgrano (Córdoba, Argentina), a town with a strong Central European influence. The goal was to convey warmth, youth, belonging, and authenticity, creating an experience that will remain in consumers' memories.

Hamburg's color palette was designed to reflect the brand's warm, flavorful, and authentic personality. Inspired by tones that evoke the fire of a kitchen, the golden brown of bread, the foam of a good beer, and just the right amount of contrast to stand out.

The Hamburg character was conceived as a friendly and approachable figure, a kind of symbolic host who invites you to experience the brand from a different perspective: more human, warm, and authentic.

This resource not only provides visual recognition but also conveys the brand's personality in a direct and accessible way. Accompanied by a collection of stickers with its own phrases and symbols, the system becomes a key tool for connecting with a young, visually-inclined audience, active on social media, and eager to take ownership of what they consume.

The stickers reinforce the sense of belonging and community, serve as souvenirs for tourists, and complement the product experience.

El pasaporte del Pecador (the Sinner's passport) is a symbol of entry to the #HamburgTribe, an element that represents the idea that you don't just come here to eat, you come here to experience something different. A powerful visual metaphor that turns the customer into part of the story.

Click here to see the client's reaction (testimonial) to the finished project: