DATA JOURNALISM: Has tipping gone too far?
Alice Gee
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Digital Marketer
Data Analyst
Copywriter
I compiled a survey on behalf of CouponBirds for a digital PR agency to explore changing attitudes towards tipping in America. After analysing the results and writing up the copy, the outreach of this piece has won 132+ pieces of coverage and counting, including 21 links in DR90+ outlets.
This piece was also syndicated across America via Fox, ABC news, CBS.
Extract from copy:
"In Europe, tipping your server is a nice bonus, in Australia it's a rarity, and in some countries - like Japan - leaving gratuity is potentially insulting. But tipping is not only expected in the U.S. but vital, with many workers reliant on tip money to make ends meet. [1]
Now, things couldn't be more different. Tip jars can be spotted in convenience stores, gratuity is being added to automated services, and tip prompts on card machines leave customers squirming. Considering this, has American tip culture gone too far?
To find out, we surveyed over 1,199 Americans from different ages and industries to find out how, why and where we tip. To get both sides of the story, we also ran a separate survey of 628 Americans to ask service industry workers their experiences and take on the issue."
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Posted Nov 13, 2024
Digital PR campaign with 132+ pieces of coverage and counting, including 21 links in DR90+ outlets.
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Digital Marketer
Data Analyst
Copywriter
Alice Gee
Data & Cultural Journalist, Creative Problem Solver
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