The Gravite team realized that the tools available to SaaS companies were not very effective. They were convinced that a tool for reconciling Product & Sales would be the way forward.
Discovery
Exploratory research
Recruitment of 30+ Product people via a lead generation system (Walaxy) on Linkedin.
Personas
Product Managers
Product Designers
User researchers
Developers
Pain points
Storage and handling of extensive user feedback (internal & external)
Structuring a user panel
Friction in contacting users
Opportunities
Create a panel of users (testers) that can be easily segmented and contacted
Extract and store insights and link them to opportunities (new features)
Communicate project progress
Design
Creation of an ultra-realistic prototype based on a design system.
Deliverables
CRM system adapted to a user/tester base with customizable property system
Minimalist insights feedback module
Insight navigation page
Solution presentation sheet with all key associated information (insights, persona, etc.)
Vision backlog of envisaged solutions
Shareable roadmap vision
Follow-up kanban for discovery & delivery phases
No-code building (MVP)
Development of a prototype on Bubble to carry out the essential tasks with a view to verifying understanding and familiarity.
Deliverables
User insights
Complete prototype with Design System (Figma)
Landing page with wait list system (Bubble)
Sales deck (Figma)
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Posted Nov 18, 2024
Full design of a CRM for Product teams, also considered as customer insights management tool.