Comprehensive Brand Identity System for Anfaani
Mariam OA
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Posted Dec 28, 2024
A resonant, warm branding project crafted to win hearts and investment for Anfaani is a pioneer wellness startup addressing the unique needs of Black women.
Anfaani, a holistic wellbeing brand for women, needed a rebrand that aptly represents their realigned values and outlook – a new face for their new phase. The project covered strategy development, identity development, illustration and icon style generation, pitch deck design and brand book.
Shot 1: Brand book.
Shot 2: Main logo - wordmark with brand symbol. This is to be used in cases where the symbol remains legible. For favicons, app icons etc, the symbol alone is used
Shot 2a: Logo on black
Shot 3: Primary colour palette
Shot 4: Typography
Shot 5: Iconography style - material, filled.
Shot 6: Illustration style - lineless, colourful.
Shot 6: Brand asset - identity card sample.