For Paystack, I created high-concept illustrations and infographics that transform abstract financial and technical concepts into tangible visual metaphors.
Cover illustrations I created for Paystack's blog and social media announcement assets. They were each tailored to the key message of the article it was to be published with.
The challenge was to transform dense technical information and market research into compelling, accessible visuals that would engage both technical and non-technical audiences while maintaining brand consistency across multiple content formats.