Illustrative Branding Project for a Quirky Podcast
Mariam OA
Paystack FM is an internal podcast that launched in February 2023, featuring informal interviews by (and for) members of the Paystack team. My initial task for this project was to create an identity and Slack assets template. I ended up managing the production, launch, and dissemination of the podcast, collaborating across multiple teams in and out of the company. One of the result of the branding was a mascot so beloved that when we created merch, it sold out fast!
Read more about how I created Chairman, the Paystack FM mascot, on the company’s blog here.
Shot 1: Mascot and radio refinement
Shot 2: Episode announcement asset
Shot 2a: Design assets
Shot 3: Screensavers - Full colour and monochrome created after a survey showing people prefer both equally.
Shot 4: Merch - Tshirts
Shot 4a: Merch - Posters
Shot 4b: Merch - Stickers
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Posted Dec 28, 2024
Paystack FM is an internal podcast initiative. I created a memorable and beloved brand identity that resonated deeply with the audience.
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