Client Type: Therapist • Wellness Provider • Private Practice

Designed and built a complete digital foundation for a therapy practice focused on supporting women of color. The project included full branding, a custom website, marketing assets, and complete backend systems to streamline client onboarding and operational workflows. The goal was to create a trustworthy, aligned, and professional presence that reflected the heart of the practice.

Crafted a full visual identity system, including a primary logo, submarks, color palette, typography, and brand direction. The brand aesthetic was designed to feel warm, grounded, and safe — supporting the client’s mission and resonating with their audience.

Designed a custom 5-page Wix site optimized for mobile and built with clear navigation, strong calls-to-action, and an easy path to booking. The site communicates services, philosophy, and therapist information in a way that invites connection and builds trust.

Implemented a complete scheduling and intake system with embedded forms and automated responses to streamline the client onboarding flow. Built out the full HoneyBook CRM—including workflows, canned emails, client journey mapping, and automated follow-ups—to remove manual admin work and create a consistent, professional process from discovery → booking → intake.

Delivered a centralized Notion hub that houses the brand strategy, mission and vision, client info, deliverables, and all business operations essentials. This gives the client an organized, easy-to-manage backend for running their practice.

Created branded social templates, graphics, and digital assets to support a consistent online presence across Instagram, Facebook, and email marketing platforms.

The practice launched with a fully built visual brand, website, and automated backend system — fully ready to attract, onboard, and support new clients. With everything centralized and streamlined, the therapist can now focus on providing care rather than managing admin tasks.