Full‑Scale Brand & Marketing Management

Role: Fractional Marketing Manager, Brand Strategist & On‑Site Creative Director Client: Briana Imani (lifestyle & beauty creator)

Overview: Briana wanted to evolve from a personality‑driven creator into a monetized lifestyle brand. I delivered a complete brand foundation, robust digital presence and an integrated marketing system designed to grow audience, revenue and brand partnerships.

Created a refreshed brand identity rooted in Briana’s lifestyle and beauty focus. Developed visual direction, color palette, typography, and a cohesive identity that aligns across her social platforms, website, and campaign materials.

Designed and built a full personal-brand website that serves as Briana Imani’s digital home. The site was structured to highlight her lifestyle content, curated brand recommendations, long-form storytelling, and partnership invitations—all wrapped in a clean, luxury-inspired aesthetic.UGC Portfolio Buildout & Brand Outreach

Designed a complete UGC portfolio to showcase Briana’s creator skills, helping expand her income streams. Managed setup on brand-collaboration platforms and facilitated communication/opportunities between Briana and partnering brands.

Affiliate Monetization: Set up affiliate link platforms and integrated them across her website and social profiles, maximizing opportunities to earn from product recommendations.

Developed a comprehensive shot list and styling plan for multi‑look photo and video shoots and served as the on‑site creative director to ensure visual cohesion and brand accuracy.

Developed and executed a multi-platform social strategy to expand Briana Imani’s digital footprint and support her brand partnerships. Each platform received tailored content, optimized formats, and consistent branding aligned with her luxury-lifestyle aesthetic.

Built a Pinterest content system focused on evergreen discovery and brand visibility. Designed and uploaded branded pins, repurposed short-form content, and connected each pin to relevant blog posts, affiliate links, and featured products to drive long-term traffic and monetizable clicks.

Produced daily short-form videos designed for high engagement and storytelling. Managed editing, pacing, hooks, captions, and brand-aligned visuals across both platforms. Delivered consistent content that increased reach, supported UGC pitching, and strengthened Briana’s overall creator presence.

Created long-form lifestyle and beauty video content for YouTube, with a focus on storytelling, routines, and brand discovery. Managed video structure, editing flow, thumbnail design, and keyword-optimized descriptions to support channel growth and future monetization.

This end‑to‑end engagement delivered a cohesive brand system, a polished digital footprint and a monetization engine. Briana now has a visually aligned brand, robust content pipeline, diversified revenue streams (affiliate and UGC) and the infrastructure to nurture partnerships and grow her audience.